Creative Marketing Professional | Brand Communication Expert | Specialized in Market Research and Social Media Management | Proficient in Content Creation and Branding
I help brands and companies grow through strategic marketing, content that connects, and websites that convert.
I’m a Marketing Coordinator with over 4 years of experience designing and executing end-to-end marketing strategies across the education, manufacturing, textile, and travel sectors. I specialise in content creation, SEO, email marketing, social media management, and campaign optimisation—always focused on driving measurable results.
Currently, I lead the content and social media strategy for Aussie Route, a travel platform based in Australia. In just six months, I grew TikTok followers to 1,500 and Instagram to 1,051 organically by producing over 100 short-form videos using Adobe Premiere Pro and CapCut. I plan monthly content calendars, write scripts, and edit videos that maintain audience retention and reflect brand identity. This work increased organic reach by 250% and direct inquiries by 40%.
Before that, I worked as a Marketing Coordinator at Zerachem, where I boosted LinkedIn followers by 700% in three months, increased website traffic by 950%, and improved landing page conversion by 25%. I developed brand strategy, implemented SEO, managed Google Ads, and created audiovisual content that strengthened brand awareness in a highly technical B2B environment.
At Aulain, I led performance marketing efforts through Google Ads and Facebook Ads, achieving a 30% increase in lead generation and a 20% improvement in email engagement. I managed CRM campaigns, optimised content across digital channels, and redesigned the company website to improve user experience and bounce rate.
My first marketing experience was with Dugotex, a fashion/textile company where I worked as Community Manager and increased social engagement by 20%. I managed regional content production and designed print and digital materials for LATAM markets including Mexico, Puerto Rico, and Trinidad & Tobago.
My toolkit includes: Google Analytics, SEO tools, Mailchimp, CapCut, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects), Canva, CRM systems, and more.
I’m passionate about building strong brand identities through smart, data-informed strategy and creative execution. Let’s connect if you’re looking for a detail-oriented, multilingual, and impact-driven marketing professional.
If you’re hiring or collaborating on a marketing-driven project and need someone who can lead with data, creativity and execution—I’d love to connect and chat further.
Over the last 4+ years I’ve worked with brands, agencies and companies in different industries, creating strategies and campaigns focused on brand awareness, lead generation and sales.
Travel & Tourism | Social Media | Short-Form Video | Content Strategy
January 2020 – Present
Lead the content creation and social media strategy for an Australia-based travel platform, developing high-performing, data-driven content that drives organic growth, engagement, and direct inquiries.
Key achievements
Core responsibilities
This role strengthened my ability to blend creative storytelling with data insights to build strong digital communities and convert attention into action.
B2B | Manufacturing | SEO | Paid Media | Content
Led and executed multi-channel marketing strategies that significantly increased brand visibility, engagement, and conversions in a highly technical B2B environment.
Key achievements:
Responsibilities:
Developed performance-focused digital marketing strategies to attract, convert, and retain qualified leads in an education-focused digital environment.
Key achievements:
Core focus:
I’ve collaborated with brands and companies such as: Stanley Black & Decker, Easy Taxi, Diane & Geordi, among others – supporting them in branding, digital content, web design and strategic marketing initiatives.
Social Media Strategy & Content Creation
I plan, script, and produce high-performing content tailored to each platform.
From short-form video to branded visuals, I help businesses grow organically, increase engagement, and turn audiences into real inquiries.
Results-driven approach:
• Organic growth on Instagram & TikTok
• Short-form video strategy (Reels & TikTok)
• Content calendars & performance optimisation
Social Media Strategy & Content Creation
I plan, script, and produce high-performing content tailored to each platform.
From short-form video to branded visuals, I help businesses grow organically, increase engagement, and turn audiences into real inquiries.
Results-driven approach:
• Organic growth on Instagram & TikTok
• Short-form video strategy (Reels & TikTok)
• Content calendars & performance optimisation
Social Media Strategy & Content Creation
I plan, script, and produce high-performing content tailored to each platform.
From short-form video to branded visuals, I help businesses grow organically, increase engagement, and turn audiences into real inquiries.
Results-driven approach:
• Organic growth on Instagram & TikTok
• Short-form video strategy (Reels & TikTok)
• Content calendars & performance optimisation
“Throughout the experience that I have had in different companies, I have had colleagues who can talk about the commitment and dedication that I had in the companies.”
“Luis has great interpersonal skills and he has the ability to work diligently and efficiently with different types of people. He excels in everything that he does.”
“I have known and worked with Luis since the beginning of his professional career in Marketing. Throughout this time has demonstrated two fundamental traits. Firstly, his advocacy for the end user and his want to create fulfilling experiences. Secondly, his ability to couple user needs and outcomes with business constraints and goals.”
“I had the pleasure of working with Luis years ago at Markeking. He is one of the brightest, most insightful strategic thinkers I’ve ever known. The quintessential team player, Luis is always ready to be part of the solution. I highly recommend Luis for any venture you are considering him for.”
I love discovering new places, cultures and experiences. Traveling inspires my creativity and helps me see marketing, design and storytelling from fresh perspectives.
Here I share moments from my trips, things I’ve learned along the way, and the places that have shaped who I am.
